Public relations Essays & Research Papers

1.) How will you differentiate a PR execution from an Advertising execution? PR execution can be differentiated from Advertising execution by its way of implementation and by means of approach of communication. Public Relation execution is about administration function regarding public understanding and acceptance. It deals on the subject of influencing people using public opinion by modifying and harmonizing attitude and acceptance. It deals with public trust and reputation. The Public...

Conclusion "Public Relations is a combination of philosophy, sociology, economics, language, psychology, Journalism, communication and other knowledges into a system of human understanding" Effective public relations research and planning require a mindset that focuses on best practiced research as an integral part of departmental budgets and programmatic and continual collection of data. All research planned in public relations should have clearly defined and achievable goals that...

Public Relations Publics This tells us that we cannot talk about public relations without reference to publics. A public is any group whose members have a common interest or common values in a particular situation. According to Wragg (1993), public relations publics or audiences can be divided into four categories which include: 1. Functional Publics: They are those publics which enable the organization to perform its chosen tasks. 2. Enabling Publics: These are publics which permit...

• Delphi process - a method of polling an audience to reach a consensus. It begins with a questionnaire designed to allow open-ended responses. • Pretest - pilot study - questionnaire are used to gauge the initial reasons and the validity of doing a particular investigation. It can be translated into another language to be sure that the intended meaning is conveyed by word choice. • Public - any group of people tied together by some common bond of interest or concern and who have...

Question 1 There are 4 types of Public Relations: a) Government Public Relations b) Corporate Public Relations c) Voluntary Public Relations d) Consultacy Public Relations Select any 2 of the above and discuss the similarities and differences of PR practice. (10%) Question 2 Select 1 theory that we have discuss. a) Discuss the theory b) How do you think the theory is applicable in the Public Relations practice. Question 1 Corporate Public Relations The...

Public Relation Definition Public Relation is a management function that involves monitoring and evaluating public attitudes and maintaining mutual relations and understanding between an organization and its public. Public could include shareholders, government, consumers, employees and the media. It is the act of getting along with people we constantly come in touch with. The defeated definitions were "Public relations is the management function of researching, engaging,...

Public Relations As an IMC tool, PUBLIC RELATIONS can perform these tasks for us: * Promotion: Use techniques such as events, promos, and ads to create and stimulate public interest. * Internal Communications: Planned messages disseminated to company employees through a variety of communication channels, including newsletters, bulletin boards, posters etc. * Corporate Sponsorship: Providing support to an event or cause by devoting company resources in exchange for an...

Gold Paper 10 April 1994 Quality Customer Satisfaction Public Relations New Directions for Organisational Communication This publication has been funded by a grant from Deutsche Bundespost Postdienst © 1994 International Public Relations Association and the authors. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopied, recorded or otherwise, without written permission of...

1. what are public relations ?discuss its importance in a hospital and methods to promote good public relations. Ans:- Public relations (PR) is the practice of managing the flow of information between an organization and its publics. Public relations provides an organization or individual exposure to their audiences using topics of public interest and news items that do not require direct payment.Their aim is often to persuade the public, investors, partners, employees...

Public Relation Assignment Course:Public Relation PRO458 Group:BA3D Lecturer’s Name:Pn. RohaniMazlan Student’s Name:NurulShahsofeaBinti Muhammad Shah Dhina Student’s ID:2011173329 TABLE OF CONTENTS No. Topic Page 1.Introduction(Public Relation Theory) 1 1.1Theories of Relationship(System Theory) 2 1.2Theories of Relationship(Situational theory) 7 2. Summary...

Public Relation Individual Assignment Title : Apple’s Labor Issues and PR Miseries Overall Introduction: Public relation can be defined as a practice of managing the flow of information between an individual or an organization and the public. Nowadays, public relation is becoming more and more important between people and company. This essay will identify the article “ Apple’s Labor Issues and PR Miseries” with 3 main questions: Question 1: What has caused public opinion to...

ZIMBABWE INSTITUTE OF MANAGEMENT PRESENTS DIPLOMA IN GENERAL MANAGEMENT Public Relations “PROMOTING THE ART, SCIENCE AND PRACTICE OF GOOD, SOUND MANAGEMENT” COPYRIGHT RESERVED ZIMBABWE INSTITUTE OF MANAGEMENT A hearty welcome to the Zimbabwe Institute of Management Public Relations Module. Introduction Why Study PR Public relations practices interwoven in all business and economic activities of any organisation. In the way we interact with colleagues, customers,...

Public Relations Strategies and Tactics Tenth Edition Dennis L. Wilcox Glen T. Cameron This multimedia product and its contents are protected under copyright law. The following are prohibited by law: •any public performance or display, including transmission of any image over a network; •preparation of any derivative work, including the extraction, in whole or in part, of any images; •any rental, lease, or lending of the program. Copyright © 2012, 2009, 2007 Pearson Education,...

INTRODUCTION Public Relations is the knowledge that relates to company's Public Relation policies and management, creating and managing company image by means of Press Release, advertising and company's presentations. There are some benefits of PR; it can build a strong sense of corporate identity by promoting its good image to the public/outsiders, clear the misconceptions and prejudices from the public, promote the organization activities/services and products by using, for example, sales...

AMITY UNIVERSITY AMITY SCHOOL OF COMMUNICATION (ASCO) BEHAVIOURAL SCIENCE PROJECT ON PROFESSIONAL TOOLS OF PUBLIC RELATION SUBMITTED...

A RESEARCH PAPER A Public Relation Professional In Policy Making Of India Submitted By: Akshay Table of Contents Sr. No. | Topic | Page No. | 1 | Introduction | 3 | 2 | Review of Literature | 20 | 3 | Methodology | 27 | 4 | Research Observation | 44 | 5 | Analysis | 48 | 6 | Conclusion | 64 | 7 | Scope for further research | 65 | 8 | Bibliography | 66 | Introduction Public relations abbreviated as PR is the practice of managing the flow of information between...

Abstract The field of Public Relations is comprised of so many different functions, as well as conformable and applicable to a vast array of organizational settings and publics. Public Relations professionals cannot possibly commit to being proficient in all areas of required intellectual capacity, and so specialize according to their intrinsic skills. In the following essay, I will attempt to define Public Relations based on my own interpretation of the assigned reading, as well as other...

Nowadays, Public Relations is one of the fastest-growing fields of professional employment worldwide. The public relation profession is constantly having to adapt to the needs of society through which different people and different organizations from different countries form a variety of definitions. For this reason, the number of ethical dilemmas in public relations continues to grow as well. Some of the issues with ethics that can be found with public relations is the withholding of...

Job description Public relations (PR) is about managing reputation. This career field aims to gain understanding and support for clients as well as to influence opinion and behaviour. PR officers use all forms of media and communication to build, maintain and manage the reputation of organisations ranging from public bodies or services to businesses and voluntary organisations. They communicate key messages, often using third party endorsements, to defined target audiences in order to...

Journalism Studies, Volume 1, Number 2, 2000, pp. 303–321 Public Relations in Strategic Management and Strategic Management of Public Relations: theory and evidence from the IABC Excellence project JAMES E. GRUNIG AND LARISSA A. GRUNIG University of Maryland, USA ABSTRACT This article establishes the case for public relations as a critical component of an organization’s strategic management processes and of the subsequent strategic management of public relations in an effective...

Public Relations of Starbucks name CGD318: Public Relations Practices & Promotional Writing (BCJ1402A) Instructor: Date submitted Public Relations of Starbucks Today’s society lives in a fast-paced environment and we expect businesses to accommodate to our needs quicker than ever. In our fast moving business world creating just the right image in the public’s eye is essential for the survival for any organization. Public Relations professionals...

Defining Public Relations Paper Public relations is a term which is 200 years old this year, having first being used by Thomas Jefferson, the US president in 1807. Throughout the course of time the definition of Public Relations, PR for short, has adapted itself for many uses. As such there is no one set definition for PR to date. Definitions of Public Relations: ‘One of the earliest definitions of PR was created by Edward Bernays. According to him, "Public Relations is a management...

The functions of Public Relations (PR) can be grouped into two loose categories: organizational and societal. Many viewpoints of the functions fall into both categories and are not mutually limited. The scope of organizational functions of PR involves actions concerning the company, and societal functions of PR interests' activities regarding society. Organizational functions of PR are activities that interact with or affect organizations while societal functions of PR have to do with actions...

MARKETING 438 PUBLIC RELATIONS MAJOR CASE PRESENTATION 20TH CENTURY INSURANCE COMPANY BY Branson C. Nicholson Nichelle Cox Rhonda Porter 1lb4198 02/17/99 Instructor: Paula Becker UNIVERSITY OF PHOENIX Long Beach Campus Table of Contents History, Position, Targeted Market, Goals Page 3 Northridge Earthquake, Crisis Page 4 Comeback Kid, Results of PR Campaign Page 6 Developing a Crisis Plan, Page 7 Crisis Team, Milestones for Communication...

Figure 1: BDI Logo An essay on the Black Dog Institute’s use of social media for public relations purposes. Major Assessment: How is social media being used by not-for-profit organisations for PR purposes? Choose one not-for-profit organisation operating in Australia and discuss – with reference to public relations and new media theory – how the organisation is using social media to manage their key stakeholders and community groups online. The practice of public relations has seen a...

The Evolution of Public Relations Introduction In order for us to understand how public relations have evolved through history, we must first understand what public relations are. Public relations as defined by (Wilcox and Cameron 2004) that Professors Long and Hazelton believe it to be, “ a communication function of management through which organizations adapt to alter, or to maintain their environment for the purpose of achieving organizational goals”(p.5). With that said we could now go...

Public Relations Career Paper Important qualities in public relations managers and specialists are Interpersonal skills. Because you work closely with the public regularly and must be able to relate, must be open and friendly. Another quality is having organizational skills; you must be able to manage several events at the same time. Problem solving is also very important. You must explain how the company or client is handling sensitive issues. You must use good judgment. This also where good...

Plan Proposal: Australian Defence Force Academy-- Public Relations Campaign Introduction: The Australian Defence Force Academy (ADFA) is a tri-service institution providing military and tertiary academic education for junior officers of the Australian Defense Force (ADF) (http://www.defence.gov.au/adfa/). ADFA has undertaken many public relations strategies to raise awareness of the opportunities it offers to young Australians. These include placing information on HSC study sites such...

PR99 – Contemporary Public Relations Study Guide 1. All of the following are to be considered when making ethical decisions in public relations EXCEPT: * Ethical decisions are based on: the public interest, employer or client, * professional organization code of ethics and personal values. 2. Which demographic group is the largest consumer of television, magazines, books, and newspapers? * Baby Boomers 3. “Respecting all opinions and supporting the right...

Public Relations in the Hospitality Industry Public elations practices and principles Imani Laport Imani Laport Public Relations Practices and Principles Midterm Reaserch paper Public Relations in the Hospitality Industry Public relations and the hospitality industry go hand and hand. Without the help of public relations the hospitality industry would not be successful. Public relations practioners have struggled over the years to find a sound definition for their work. It’s...

The New Role of Social Media in Public Relations Brooke Tabaka Kent State University In today’s world, social media is becoming an increasingly important part of any business’s platform. Whether it is blogging, Facebook, or Twitter, many companies are starting to realize the importance and the advantages of these various tools. However, social media is becoming particularly important in Public Relations. A recent survey found that 35 percent of public relations professionals are spending...

Public Relations Interview University of Phoenix Marketing for Health Care HCS 539 Public Relations Interview Kaiser Permanente is an integrated managed care consortium based located in Oakland, California. Kaiser Permanente evolved from industrial health care programs for construction, shipyard, and steel mill workers for the Kaiser industrial companies during the late 1930s and 1940s ("Kaiser Permanente," 2013, para. 1). Kaiser Permanente is consists of three distinct...

Public Relations Paper Public relations means many different things to many different individuals, businesses, and marketing firms. The true definition of public relations will be determined based on the nature of the work being done and the targeted group for a company to provide its goods and services to. In this paper, a personal definition of public relations will be given. In addition, three extra definitions of public relations will be presented. A thorough comparison of those...

THE ROLE OF PUBLIC RELATIONS IN HIGHER EDACATION INSTITUTIONS / UNIVERSITIES IN GHANA. A CASE STUDY OF UNIVERSITY OF EDUCATION, WINNEBA. 1.0 WHAT IS PUBLIC RELATIONS Public Relations (PR) results from a convicted and thoughtful communication process that recognizes that favourable public opinion, attention and support is not achieved by accident. It recognizes a great deal of hard work since success depends on ensuring that nothing happens by chance. This is probably due to the inevitable...

PUBLIC RELATION IN EDUCATION WHAT IS PUBLIC RELATION? Public relations (PR) is the way organisations, companies and individuals communicate with the public and media. A PR specialist communicates with the target audience directly or indirectly through media with an aim to create and maintain a positive image and create a strong relationship with the audience. Examples include press releases, newsletters, public appearances, etc. as well as utilisation of the world wide web. In...

The Development of Public Relations in Indonesia Introduction The Republic of Indonesia comprises five major islands: Java, Kalimantan, Sumatera, Sulawesi, and Papua. Some other islands are Maluku, Nusa Tenggara, and Bali. There are approximately 17,000 small islands comprise the Indonesian archipelago that stretches along the Equator extending more than 4,800 km. With more than 220 million people, Indonesia’s population ranks fourth in the world. Although Indonesians live in more than...

Taylor Saraco Professor Wolfe Comm 201 22 April 2012 Does public relations in sports do more harm than good? Professional and collegiate athletics have been becoming more and more popular every year. The problem is, it is not just the athletic aspect of the games that audiences are interested anymore. Every day people look for new gossip and/or scandals in the sports world, and unfortunately other people are giving them exactly what they want. The Public Relations industry was...

Public Public Relations PR The main goal of a public relations department is to enhance a company’s reputation. Staff that work in public relations, or as it is commonly known, PR, are skilled publicists. They are able to present a company or individual to the world in the best light. The role of a public relations department can be seen as a reputation protector. Role of PR: Public relations (PR) is the practice of managing the flow of information between an organization and its...

Table of Contents Literature Review 2 Research Question 4 Objectives 4 Methodology 5 Research Philosophy 5 Research approach 5 Research Strategy 5 Sampling 6 Access and Ethics 6 Reliability and Validity 6 Timetable 7 Resources 7 Time: 7 Cost: 7 Labor: 7 Reference 8 Public Relations and its effect on sales Literature Review In the last few decades, we have witnessed so many changes in the consumers’ preferences and cultural trends. These...

Public Relations has a lot to offer, and political campaigning has a lot to learn. Campaigning, especially when it comes to politics, can often be misleading and discouraging. I would like to refer to the PR professional Richard Edelman, who brought up the key issues concerning campaigning in his blog article «Is Public Relations Ready for Discontinuous Change?» He states that creating two-way conversations with the community is vital to the practice of public relations, and without this flow of...

Public relations have been regarded as an important tool in maintaining and enhancing the relationships between an organisation and its publics. There are different models of public relations that organisation adopt to reach mutual understandings between their publics or to demonstrate its organisational desire to its publics. Grunig and Hunt (1984) define the communication theory as a fundamental tool of enhancing and maintaining the relationship between an organisation and its publics, which...

Public relations describes the various methods a company uses to disseminate messages about its products, services, or overall image to its customers, employees, stockholders, suppliers, or other interested members of the community. The point of public relations is to make the public think favorably about the company and its offerings. Commonly used tools of public relations include news releases, press conferences, speaking engagements, and community service programs. Although advertising is...

PR Journals Journal entry 1: Role – Stakeholders Stakeholders are anyone who has a vested interest in a company. Stakeholders can be affected directly by the company’s actions. If a company wants to introduce a new policy, such as an eco-friendly policy, the effects of this policy will affect the loyalty and strength of those stakeholders. There are two different types of stakeholders, internal and external (Chia & Synnott 2012). The internal stakeholders are those within the company,...

An introductory paragraph about what your PR company aims to help the client with an executive summary. · Objectives of the PR campaign Change in public perception/attitude, Build media relationships, etc. · Target audience for your client Know the demographic you¹re targeting. Challenges your client might face - Find out what they are and create ways to solve them. · Situation/Competitive Analysis Know what the competition is doing and your client¹s strengths and weaknesses. ·...

PR99 – Contemporary Public Relations Midterm (100 points) 1. What is NOT a representative term of the definitions of public relations? When the public relations professional acts only in the self­interest of the employer without due regard to honesty, integrity, and organizational transparency. 2. Which is a major difference between public relations and advertising? Advertising is external and PR’s scope is much broader than advertising ...

1. Introduction This report will discuss ethics, effective media relations and campaign evaluation methods; three prominent issues that affect public relations (PR) practitioners. The report will compare the relationship between pertinent literature and theories on the topics with the experiences and opinions of a PR practitioner. Dionne Moskow, director of Polkadot Public Relations, will inform this report, drawing on her involvement and wealth of experience in a number of industry related...

The History of Public Relations The act of public relations dates back to 52 B.C.E. in ancient Rome and continues on today all around the world. Public relations is defined as the controlling factor that searches to form and maintain relationships between organizations, profit or non-profit and the public that are beneficial for both parties (Bates). The age of public relations as a profession evolved in the 20th Century, mainly in the United States, but its foundation...

Introduction The following paper is about defining public relations. My personal definition and three other definitions of public relations will be compared and contrasted. There are many different definitions of public relations and the reason will be addressed in the following as well. Public relation is important in the marketing world and important for a company to be successful in providing positive public relations. Personal Definition My personal definition of public relations is...

 Public Relations and Crisis Management Hung Fook Tong Table of Contents Executive Summary 2 Define and Explain the Crisis 3 Crisis Management Concepts and the Crisis 4 Crisis Management Strategies and Communication Strategies - Actual 5 Executive Summary This report critically defines, analyzes and provides recommendations on a recent crisis Hung Fook Tong (HFT) has encountered, product deficiency. Through crisis management concepts, communication strategies this...

Abstract This essay aims to highlight the contributions of public relations at the strategic level. J L Thompson (1995) defined strategy as a means to an end, and he writes,” The ends concern the purposes and objectives of the organization. There is a broad strategy for the whole organization and a competitive strategy for each activity.” The significance of strategy is allowing practitioners to set their work in the wider organizational context. The concept of strategy is made clearer by...

10 Definitions of Public Relations 1. “Public relations is essentially a communication function, but with the emphasis on the two-way nature of the communications process.” –Book of “Public Relations Principles and Practice” by Philip J Kitchen 2. “Public relations adalah semua bentuk komunikasi yang terencana, baik itu ke dalam maupun ke luar, antara suatu organisasi dengan semua khalayaknya dalam rangka mencapai tujuan-tujuan spesifik yang berlandaskan pada saling pengertian” – (Frank...

Public Relations Acknowledgements Group 6: Akanksha Ganju – 2 Naushita Jaising – 16 Avinash Sharma – 33 Shivangi Kanodia – 38 Shruti Rastogi – 39 Aakash Dhurka – 60 We would like to thank Prof Christine Dlima for giving us this opportunity to go out into the field and do this project that will help us greatly in the future. We are thankful for the help and Co-operation of a few people for their valuable time, immeasurable and substantial guidance and cooperation in the project work,...

Public Relations refer to the winning of the hearts and minds of various stakeholder of an organization. Public Relations is defined as the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organization (or individual) and their various stakeholders (PRIA, 2008). Public Relations practice is socially beneficial. It is a process whereby it provides a two-way communication between the subject and stakeholders, which is mutually beneficial to both...

Week 1: Chapter 3- Role of the public relations practitioner Key roles for PR:  Managerial  Operational  Reflective (role of analysing changing social values to adjust to organisations, standards and values of social responsibility and is aimed at influencing the dominant coalition).  Educational (aims to increase communication competence of employees). • Systems theory works on a basis that everything in the social world is part of a system that interacts with other systems on...

SLEEK PR CONSULTANCY YOU WILL NEED NO INTRODUCTION Contact number: 033 345 8812 Fax: 033 345 8800 Address: 25 Devonshire, Naperville, PMB 3200 E-mail: sleekpr@webmail.co.za Web: www.sleekpr.org.za INTRODUCTION PUBLIC RELATIONS A basic definition of public relations is to shape and maintain the image of a company, organization or individual in the eyes of the client's various "publics." What is a "public" exactly? A public, in PR terms, is anyone who ever has or ever...

Katelyn Anderson Reflection Paper 2 Comm 100 November 11, 2012 Since the development of public relations in the 1920s, its popularity and significance in the world has grown immensely. Public relations opened up a new way of creating an understanding for a companies, people and products, much different than had been known through advertising. While advertising is a one-way form of communication that costs money, public relations is a two-way communication system that is free and cannot...

MKT 438 Defining Public Relations University of Phoenix Your Name: xxxxxxx Date: xxxxxxx, 2011 Defining Public Relations Effective relations between an organization and its publics are one of the keys to business success. Given the fact that today’s society is now completely flooded with both electronic and traditional communications, the practice of public relations has never been of more value. In fact, “In the United States alone, public relations is a multibillion-dollar business...

1.0 Definition of Public Relations The concept or idea of specifically defining the term public relations (PR) can be a seemingly impossible task that is by no mean concise. Public Relations mean many different things to different people. Public Relations or PR, in short, is quite subjective depending on what your intent or overall goal is for communicating or promoting certain information to groups of people. Viewed as a professional endeavor, public relations are most often defined as the...

SCHOOL OF BUSINESS MANAGEMENT BINARY UNIVERSITY COLLEGE OF MANAGEMENT & ENTREPRENEURSHIP DIPLOMA IN BUSINESS MANAGEMENT RESEARCH THE STUDY OF PUBLIC RELATIONS AND CUSTOMER SATISFACTION IN THE WIRELESS TELECOMMUNICATION INDUSTRY IN MALAYSIA STUDENT NAME STUDENT ID CLASS : REGAN A/L RAJAN : 2202 33 : DBA, YEAR 3 SEM 1 SUBMISSION DATE : 30th NOVEMBER 2007 WORD COUNT : 7,627 WORDS CHAPTER 1: INTRODUCTION 1.0 Introduction This chapter will provide introduction to this research...

Q1. Explain the duties of PRO and what is the scope of PRO ? PUBLIC RELATION OFFICER (PRO) : According to the Institute of Public Relations, USA, "Public Relations is a deliberate, planned and sustained effort to establish and maintain mutual understanding between an organization and its public." A public relations officer (PRO), also known as 'Media Specialist,' is the spokesperson of an organization. His or her role is to convey the policies and interests of the organization to the public...

What Are The Functions of Public Relations? Community Relations. Any organization must be seen as a good community citizen and should have the goodwill of the community in which it operates. An effective community relations program will need to be continuing and comprehensive. Organizations can implement various programs to improve community relations on a regular or even ongoing basis. So, clearly, one of the major functions of public relations is to bridge the business/community gap. When...

What is Public Relations? Public Relations is a field concerned with maintaining a public image. Is “the art and social science of analyzing trends, predicting their consequences, counseling organizational leader, and implementing planned programs of action, which will serve both the organizational and the public interest.” Public Relation is also the communication between and organization and its publics. To create a good image so that the organization, business is recognized by the public....

JLS 610 PRINCIPLES AND PRACTICE OF PUBLIC RELATIONS JLS 610 PRINCIPLES AND PRACTICE OF PUBLIC RELATIONS Course Code Course Title Course Developer Content Editor Programme Leader JLS 610 Principles and Practice of Public Relations Ojomo W. Olusegun Dr. Adidi O. Uyo Christine I. Ofulue (Ph.D) National Open University of Nigeria Victoria Island Lagos. Chidinma Onwubere National Open University of Nigeria Victoria Island Lagos. Course Coordinator NATIONAL OPEN UNIVERSITY OF...

The Challenge of Public Relations • PR is multifaceted ⁃ A public relations professional must have skills in ⁃ Written and interpersonal communication ⁃ Research ⁃ Negotiation ⁃ Creativity ⁃ Logistics ⁃ Facilitation ⁃ Problem solving Global Scope • The public relations industry is growing in many nations ⁃ Almost $8 billion spent each year in the US ⁃ Expected growth of 23% in Asian revenue in the next five years ⁃ Annual spending of $2.2 billion in China A...

Introduction to Public Relations What is Public Relations (PR) Public relations (PR) is the way organisations, companies and individuals communicate with the public and media. A PR specialist communicates with the target audience directly or indirectly through media with an aim to create and maintain a positive image and create a strong relationship with the audience. Examples include press releases, newsletters, public appearances, etc. as well as utilisation of the world wide web. PR...

1 How to Pass LCCI Examinations Board Public Relations – Second Level How to Pass LCCI Examinations Board Public Relations – Second Level STIKOM LSPR - Jakarta 2 How to Pass Public Relations 2nd Level Department of Business Studies Study Guide 2009 Prepared by Yunita Permatasari, MSi Produced by learning materials center Copyright STIKOM LSPR 2009 Sekolah Tinggi Ilmu Komunikasi The London School of Public Relations-Jakarta Produced for Learning Materials Center How...

 BMC 1-3 Ms. Grace Muncada I Public Relations, what they call "PR", has always played a tremendous part of our daily lives. It is present in many simple ways such us riding a public vehicle, buying from stores, and even doing simple tasks at home. Public Relations (PR) as defined by Wikipedia is the practice of managing the spread of information between an individual or organization and the public. It is comprised of two bodies, which are the organization and the public....

1 Introduction Like every discipline also public relations have own code of ethics. Such a kind of code we need to prevent unethical actions. In some cases the code gets violated. In the following essay I will explain what code of ethics is and why do we need it. Main points of my essay will be: - What is code of ethics? - Why do public relations practitioners need code of ethics? - Case study - How to prevent violation of PR code of ethics? Definition of ethics normally...

Public Relations and Society | Assignment 1 | PR strategy of Hilton Hotels and Resorts | | | | | Module: BUSM 3071 Student no: 10010616 Module Leader: Christian Schnee Date: 19/11/2012 Hilton Worldwide is one of the world’s largest hotel companies, which operate more than 3,700 hotels around the globe. The company’s flagship brand, Hilton Hotels and Resorts, has more than 540 properties in 78 countries across six continents. The Company stands as the stylish,...

Student Name: Ge Bai Student Number: 140254909 Module Code: COM 8065 Module Title: Theoretical Approaches to PR The Assignment Title: PR is about reputation – ‘the result of what you do, what you say and what others say about you’ (www.cipr.co.uk). How does this compare with Bernays’ ideas of PR as Propaganda and today’s Nudge and Persuasion theories? Submission Date: 24/10/2014 Word Count: 1572 words According to CIPR (accessed in 2014), public relations is about reputation. This...

Public Relations and Marketing Both Public Relations and Marketing are very popular and useful majors in American universities. However, many people are not able to distinguish the differences between them because they have similar functions for a company. What is more, some companies set up a Marketing Department and ask the department to do the Public Relations tasks. According to what I learned from college, I would like to say that Public Relations is necessary for a successful...

Successful public relations campaigns no longer have to stop at billboards, store greeters and newspapers. In this age of social networking, media and technology, there are numerous opportunities to explore various methods of implementing effective public relations campaigns and a variety of companies have been capitalizing on these different methods. Following, you will see examples of employing the Internet, nature and a host of other methods in order to catch the eye and attention of...

Public relation (PR) is active managing of communication of an organization or business to create and maintain a positive image. Public relation involves popularizing successes, downplaying failures, announcing changes, and many other activities. The term Public Relations was first used by the US President Thomas Jefferson during his address to Congress in 1807. Today “Public Relation is a set of management, supervisory, and technical functions that foster an organization’s ability to...

Functions of Public Relation It has been reported that Public Relations or PR is the art of managing communication between an organization and its key publics to build, manage and sustain a positive image (“”, 2006), and is an important function in the desire of any business organization or company to establish its reputation and brand image to its target market. For this reason, it is essential to determine the several functions of public relations, categorized as organizational and societal....

Ethics in the field of Public Relations Public Relations (PR) is a growing field today. Many people view the profession as unethical, because its goal is to influence public opinion. Just a few unethical people can tarnish an image of a whole field. One of the first people to use PR techniques was P. T. Barnum. For example, he created a birth certificate for a woman who was claiming to have been George Washington's personal nurse. This would have made the woman over 160 years old. People like...

Public relation (PR) of Heineken From all the study we know that Heineken has done very well marketing, and marketing is connecting to public relation real tight. Here we are going to introduce the public relation of Heineken. From the article I read on the Internet, there are 3 lessons we could learn from Heineken: 1. Expect the unexpected and create an escalation plan. 2. Talk like a human. 3. Defend ‘til the end! 1. Expect the unexpected and create an escalation plan. Part...

Public relations, is the art and science of making people, governments and organizations look good. PR professionals work behind the scenes by sending press releases, courting journalists, researching public opinion to position their clients as positive role models, ethical businessmen, and concerned public officials. Public relations success requires a deep understanding of the interests and concerns of each the client's many publics. The public relations professional must know how to...

Define Public Relations Paper Heather Marley MKT 438 Bea Bourne December 20, 2007 Define Public Relations Paper This paper defines Public Relations from three different sources and from my own personal opinion. Based on the definitions, this paper will compare the different definitions of public relations and why there are so many definitions. Public Relations is not easy to define. It seems to be very broad when I think of one specific definition. The first thing that comes to my...

There is a plethora of definitions when it comes to describing public relations. According to www.prsa.org, “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Public relations deals with planning. Planning for the promotion of goods, services and the images of organizations in the eyes of the public. Public relations professionals work to build long-term relationships among individuals and...

DMA 501 Marketing Management Marketing Public Relations (MPR) The Institute of Public Relations defines Public Relations as "... the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation and its publics". The words deliberate, planned and sustained are crucial here, as companies cannot hope to "do a bit of PR" in isolated bursts and hope for the type of results which come from a more concerted effort. Because public...

Nigeria gained its independence on October 1, 1960. In 1963 it became a Federal Republic and a member of the Commonwealth of Nations. Nigeria is the most populous country in Africa, with about 140 million people (2006 national census) and the largest concentration of Black people in the world. One in five Africans is a Nigerian. There are about 250 ethnic groups, with three major tribes constituting over 40 percent of the population: the Hausa, Ibo and Yoruba. Other major ethnic/linguistic...

Public Relation Process Is the act that outlines the various steps to be undertaken before implementing any program or events to ensure the success of a program while public interests (internal & external) are not affected. PR Methods & Techniques 1. Publicity – refers to relationship between an organization’s public relations & communications manager and the editor journalist associated with both press and broadcast media. 2. Press Releases – a written report concerning a change in the...

Functions of Public Relations MKT 438 Michael Raasch Functions of Public Relations An organizations image and reputation are dependent on the publics’ opinion. The goal of public relations is to be the communicator between an organization and its public. Public relations is a, “planned process to influence public opinion, through sound character and proper performance, bases on mutually satisfactory two way communication” (Seitel, p. 4). The role of public relations serves as a...

Journalists and public relations professionals have always been a topic of discussion in relation to their differences, similarities and how the two co-operate in the media. This particular point of study has forever been under scrutiny as it is argued whether journalists and PR people are friends or foes. This essay will give a brief history of both public relations and journalism, discuss the differences and similarities of the two, and look at how the two opposing sides are needed within the...

There are many widely accepted definitions for what modern day PR is, Warnaby & Moss (2002) state that “Public relations is the art and social science of analyzing trends, predicting their consequences, counseling organisation leaders and implementing planned programs of action which will serve both the organization’s and the public interest.” This definition highlights several aspects that are important to a modern PR professional; trends, public interest & planned action. Modern public...

The function of PR in Singapore The roots of the public relations (PR) practice can be traced back to 1965, when Singapore regained its independence from its British colonists. Understanding the strategic location of Singapore, multi-national corporations began to set up their offices over here. The early role of PR practitioners – according to a research study conducted by Selina Lim, June Goh and Krishamurthy Sriramesh in their report ‘Applicability of the Generic Principles of Excellent...

Advocacy and Public Relations Making a convincing argument for a specific outcome. Advocacy in emergencies has specific challenges and risks, but the potential to make real change. Advocacy in emergencies Advocacy in emergencies should always take into account humanitarian principles and ensure it does not have adverse consequences for the affected population. Benefits of advocacy * Increase political, human, financial support * Protect the rights of the affected population *...

DEFINING PUBLIC RELATIONS PAPER DEFINING PUBLIC RELATIONS PAPER The practice of Public Relations is very important in the business world. PR is a field that has grown both in numbers and respect. It is a multibillion-dollar business and it is practiced by 158,000 professionals. I will be explaining my personal definition of PR as well as three other definitions from different sources. Then I will be contrasting the definitions and explaining why there are so many different...

There are several functions of pubic relations (PR). Public relations surrounds us each day whether we are aware of it or not. The purpose of this paper is to explain the organizational and societal functions of public relations. Of the list provided two functions will be chosen that are considered to be organizational and societal functions of public relations. An explanation will be provided as to why the selected choices were categorized as organizational or as societal. Similarities and...

The Definition of Public Relations Public relations, what exactly does that mean? The term public relations seems straight forward, however, it has many different definitions. People see the term in different ways. Public relations is a very common term that is used in many different fields. Due to the different uses of public relations, there are many different definitions. Three definitions for public relations will be given to give a better understanding of the term. A personal definition...

What is Public Relations Good For? There are many people who think they know what public relations is, but for the most part they don’t understand the importance that public relations offer. Public relations the key to every organization, without it they couldn’t function. Most definitions of public relations contain two concepts, communication and management. Public relations is the way in which organizations communicate to their public. Organizations use public relations specialist to...

The Role of Public Relations A career in public relations consist of a broad range of ethics all for the sole purpose of communicating with other people, companies and to inhibit a better working environment. Public relation workers deal with numerous ways of getting the message out to organizations and to the public where one will realize whether or not they have created publicity for a specific trademark or person. Public relations is a beneficial system that uses communication processes...

In order to confirm and find what electronic forms of communication will be needed in the Public Relations field, heavy research was needed. I consulted not only books, but web sites as well. I wanted to make sure that I had a complete assortment of sources that would be the most realistic and comprehensive as possible. After sorting out my research, I came to these following conclusions: 1. Communications are widely used through out today's Public Relation firms. 2. Accessibility is the...

Functions of Public Relations The functions of Public Relations (PR) divide loosely into two categories: organizational or societal. The categories are not exclusive because many aspects of the functions fall into both categories. Organizational functions of PR involve activities that relate to or involve organizations while societal functions of PR involve activities that relate to society. Communications management and employee relations are organizational functions while marketing...

Defining Public Relations Paper An important, but frequently overlooked approach to business promotion and marketing is Public Relations also known as PR. There are many different definitions of PR. There are PR firms that can influence the publics opinoins on behalf of companies and organizations. In an effort to compare and contrast different defintions and evaluate why there are so many definitions this paper will look specifically at four varying definitions. According to the Wikipedia...

Running Head: PUBLIC RELATIONS Public Relations: Tools and Techniques Answer 1 Evaluation of Public Relation Techniques Public relation is a procedure that is utilized by the organizations to enhance the company image. The prime objective this of marketing tool is to generate wakefulness among the public for the products and services of the Company. Effectiveness of public relations can be measured by analyzing the different aspects associated with its objectives. These are as...