Airline Essays & Research Papers

INTRODUCTION: Aviation industry plays a key role in economic development, growth of tourism and social development. The Indian Aviation industry has witnessed a turbulent phase over the last few years. In the recent years, the industry saw the emergence of the low cost carriers and liberalisation of government norms which impacted the global aviation industry. More recently, the global economic downturn of 2008 dealt a severe blow to the aviation industry the world over. The article gives a...

Index Industry Overview…………………………….1 Southwest Airlines…………………………….1 4Cs marketing mix…………………….2 American Airlines……………………………..3 4Cs marketing mix…………………….4 Primary data collection and analysis.......……..4 Consumer perception of the brands…………...7 Southwest Airlines.................................7 American Airlines..................................9 Effective brand in terms of communication….11 Recommendations to American Airlines..…....12 References……….…………………………....13...

Paper MBAEX-8104: Accounting for Managerial Decision Management Case Study Assignment CASE STUDY INDIGO AIRLINES “The right thing to do is also the smart thing to do” Prepared By: Group 25 Under the guidance of: S-26 - Firoz Akhtar Monica Singhania S-62 - Raj Singh Associate Professor Faculty of Management Studies University of Delhi, Delhi Company : INDIGO AIRLINES Manuscript : Case Study Keywords :...

ONLINE TICKETING IN THE AIRLINE INDUSTRY: THE GLOBAL IMPACT Chiang-Nan Chao, St. John’s University, Jamaica, NY, USA Robert J. Mockler, St. John’s University, Jamaica, NY, USA Dorothy G. Dologite, Baruch College, New York, NY, USA ABSTRACT As consumers move away from the traditional approach of buying airline tickets in the past years, airlines are benefiting from cost reduction due to the rapid increase in paperless e-ticket sales and restrictive use of traditional travel agencies. However,...

Jeff Bradford MBA 634 Southwest Airlines 1.) Many changes have occurred and are occurring in the airline industry, which pose a potential threat to Southwest Airlines. The airline industry has traditionally had many airlines receive annual loses on their income statements. This trend is still continuing today as many airlines stand in financial trouble. Some of these financial troubles arise from changes brought upon them from the ever-changing governmental regulations. The most recent...

I was surprised to know that the guy, who booked his flight at the last minutes, was happy to pay higher price in coach than in business or first class. But that is how the airline industry does to make up for the profits with their new “simplified low-cost pricing.” It's also the sign that major carriers like AA, Delta, and UA are being forced to cut some of their expensive prices as rival discount airlines rapidly expand. So far, the price-cutting is still happening only in certain cities, and...

Corporate Strategy---European Airlines 1993-1997 ⇨ Back ground and PEST analysis For many years, European Airlines are considered to be feed by the government. Before 1990s, the introduction of deregulation, this market was highly controlled by the government. Automatically, the result is high price as well as poor management and service. Consumers, of course, complained about the bad perform of them. Like most of the state-owned businesses, although some of the airlines intended to lower...

SOUTHWEST AIRLINES Group 7: Curti Leda; Javadinia Azari Morteza; Maatz Bettina‐Sophie; Sandrone Claudia; Vestrucci Margherita; Bandini Arianna; Cominelli Marta Agenda I. Brief Summary of the case I. Brief summary of the case II. Discussion of theoretical concepts a) Culture b) Leadership and values c) Recruiting, training, workforce III. Questions & Answers Q1. The organizational culture and the cultural values Q2. The creation of value for employees Q3. Capturing value in the marketplace...

TB00417 The Southwest Spirit Customer service far beyond the norm in the airline industry was not unexpected at Southwest and hadits own name—Positively Outrageous Service. Some examples of this service included: a gate agentvolunteering to watch a dog (a Chihuahua) for two weeks when an Acapulco-bound passenger showedup at the last minute without the required dog crate; an Austin passenger who missed a connection toHouston, where he was to have a kidney transplant operation, was flown there...

LUFTHANSA Being one of the largest airlines in Europe, Lufthansa had gone through tough times before resurfacing to be one of the most profitable airlines in the world. Industry Outlook Globalisation is the main driver of the changes in the airline industry. The increasing need for international travelling has formed high market convergence where customers demand for quality service. Applying the PESTLE framework for political/legal and economic environment, the worldwide deregulation...

A Marketing Practice for Delta Airways Timothy Duffy BUS 330 Principles of Marketing Benjanette Matthews JUNE 17, 2012 Delta Airways (DELTA) is the US’s largest airlines; it operates both internationally and domestically along with chartering air services for the carriage of passengers, cargo and mail. The airline flies to over 900 destinations globally and is considered to be a leader within the industry with almost 770 aircrafts in service. Starting back in 1924 as a crop dusting...

SID: 313019886 TPTM6160 Aviation Management and Logistics Assessment 2: Airline benchmarking Annotation This assignment deals with benchmarking of four different airlines. Each airline is compared to others in multiple different criteria and ranking is assessed. At the conclusion there is overall comparison and final ranking is presented. Table of contents Annotation...

Analysis of Issues On the 10th of April 2013 Porter Airlines announced that it plans to buy another 30 CS100 jets from Montréal based-Bombardier with plans to add a dozen new routes in addition to the 19 routes currently served by Porter (CBC, 2013). President and CEO Bob Deluce visions a “service to destinations across North America, from Calgary and Vancouver, to Los Angeles, Miami and Orlando." Furthermore on September the 3rd 2013 Porter Airlines submitted an update to their runway...

Singapore Airlines’ strategy Singapore Airlines is positioned as a premium carrier with high levels of innovation and excellent levels of service, and has made a strategic choice of giving priority to profitability over size. The internal organizational practices outlined in this paper, such as continuous people development and rigorous service design are key aspects of operationalizing and sustaining this positioning and strategic choice. At the corporate level, SIA follows a strategy of...

AIRLINE REGULATIONS Research Paper AVSC 1220 TREVOR CARTER ID # 10524707 *The airline industry operates like the veins of the United States by pumping precious cargo throughout the country. Most *people don’t realize how different the airlines were a few decades ago. The entire industry was regulated by the government. Regulation is usually considered a more socialistic liberal idea that is opposed by conservative capitalists. Although I personally believe in a government with a...

Identify Current Strategy Southwest Airlines Co. is a major domestic air carrier that is "the world's only short-haul, high-frequency, low-fare, point-to-point carrier" according to the President and CEO Herb Kelleher. Southwest has always been able to quickly seize any strategic opportunities whenever they arise. Southwest is the only company to ever hold the Triple Crown for annual performance. Some of the key factors that contribute to Southwest's success are its conservative growth pattern,...

Delivering High Performance to the Airline Industry Today’s competitive environment in the airline industry has never been tougher or more unforgiving. More and more players are one strategic misstep away from competitive extinction. Approaches that worked in the past simply don’t cut it in today’s hyper-competitive marketplace. According to a recent study on high performance in the airline industry1, there are key imperatives airlines need to address to navigate through today’s...

ASSIGNMENT SUBMISSION SHEET STUDENT NUMBER 1 | 0 | 0 | 3 | 2 | 4 | 3 | 1 | | NAME (Block capitals): Alexander Glenn Sugiarto MODULE TITLE: Service Marketing ------------------------------------------------- ------------------------------------------------- COURSE WORK TITLE (Assignment No. and/or essay/dissertation title) A CASE STUDY ON CUSTOMER ACQUISITON AND RETENTION ON THE AIRLINE SERVICE INDUSTRY DEADLINE DATE: 13 July 2012 I certify that this assignment is my own...

Turkish Airline Industry Overview June 12, 2011·by AC· in Aviation. · Today, I would like to provide brief information regarding the marketing and survival strategies of the airline industry, both locally and internationally. I should probably stress that the airline industry is too global to be considered as only domestically so a marketing analysis ignoring the international market situations would be off balance and superficial. The airline industry in Turkey was first constructed as a...

The human resource department of any airline is the backbone of the organization. The employees in this department are responsible for multiple tasks. These tasks can range anywhere from hiring and firing employees to developing a training system for all airline pilots to go through. Working in the aviation industry has shown me many ways in which having a human resource department is vital to an organization’s success. The human resource department knows everything there is to know about...

 Table of Contents Abstract 3 Situation Analysis 3 Strengths, Weaknesses, Threats, and Opportunities 4 Re-Branding 6 Pricing Strategy 8 Service Marketers 9 Future 12 Summary 12 References 13 Abstract In this case study we will review the new strategic business plan of American Airlines, and how they are responding to changes in the marketplace to compete in the modern era. We will also analyze the advantages of rebranding efforts, the effectiveness of existing practices of the airline...

If there are images in this attachment, they will not be displayed. Download the original attachment Implementing Change in SIA (Singapore Airline) Introducing SIA Ltd Singapore Airline is a global company dedicated to providing air transportation service of the highest quality of services; it has grown from a regional airline into one of the world’s leading passenger and cargo carrier. SIA is engaged in air transportation and other related businesses. It has been consistently one of the most...

Comprehensive Term Project United Airlines [pic] Prepared By: Presented to: Jeffrey R. Nystrom Management 4500 Business Policy and Strategic Management November 18, 2008 Table of Contents SECTION 1: CASE STUDY 1 1.1 Background / History 1 1.2 Organizational Mission 1 1.3 External Environment 2 1.4 Internal State of Affairs 4 1.5 Generic Strategy 5 1.6 Long-Term Objectives 5 1.7 Grand Strategies 5 1.8 Short-Term...

Philippine Airlines, Inc. (abbreviated as PAL and also known historically as Philippine Air Lines) operating as Philippine Airlines, is a flag carrier of the Philippines. Headquartered at the Philippine National Bank Financial Center in Pasay City,[2][3] the airline was founded in 1941 and is the first and oldest commercial airline in Asia operating under its original name.[4] Out of its hubs at Ninoy Aquino International Airport of Manila and Mactan-Cebu International Airport of Cebu City,...

2. SWOT Analysis 2.1 Strengths 1) Focus on point-to-point service. This service provides more direct nonstop flights that can minimize delays and total trip time. 2) Low operating costs - Use a single type of aircraft (Boeing 737) that makes scheduling, operations, maintenance, and training more simplified. - Outfit the fleet with fuel-saving, performance-enhancing blended winglet that extend flight range, save fuel, and reduce engine maintenance costs and takeoff noise. - Fuel cost...

1) How does this company make money even when other airlines don't? What are the most important contributors to its financial success? ANS: - Southwest airlines founded specially to create intrastate between Dallas and Texas and their main agenda is to provide services at low cost as compared to other airlines. Even it's very competitive to achieve this goal but southwest succeeded by keeping operations simple and consistent, cost saving strategy and meet customer expectation(on-time) at low...

Southwest Airlines: In a Different World”, Analyzing Southwest Airlines’ organizations harmony is very challenging. Using the Mckinsey 7S Framework will make this process easier. The Mckinsey 7S Framework is made up of hard elements and soft elements. The hard elements consist of strategy, structure, and systems. These are elements in the organization that can not be changed easily. The soft elements consist of shared values, skills, style, and staff. These are elements that can be...

 Table of Contents EXECUTIVE SUMMARY This particular advertising strategy may be produced with regards to advertising Singapore Air carriers (SIA) providers to be able to improve marketplace, earnings as well as manufacturer picture towards the whole worldwide neighbourhood. SIA may be supplying air travel support with regard to recent years in order to presently sixty four metropolitan areas within thirty-five nations upon 5 various continents. Presently SIA is actually rated...

A change in Australian policy has led to changes for Silvertail which includes revising the staffing requirements and needs. The top hierarchy was replaced by staff head hunted from USA, the new board decided to restructure Silvertail’s management such as large size downsizing and closure of regional facilities. This led to rebranding to represent fresh, modernization and target market shifted towards under 30 year olds. This decision has imposed a problem towards the SIlvertail’s cabin crew....

Kelleher at Southwest Airlines “You shouldn’t get too heady about anything, because the greatest thing you do is not big in the universe. It’s not saying it doesn’t matter. It matters all the more. You’re fighting against nothingness. But you don’t give up. Therein lies the heroism.” -Kelleher (p.156) Although many have a great respect for Southwest Airlines and their disciplined business decisions. I have a greater respect for their “family like” environment and how they encourage...

EXECUTIVE SUMMARY Spirit Airlines (SAVE) is an ultra low-cost, low-fare based in Fort Lauderdale, Florida that provides affordable travel opportunities. The IPO for Sprit airlines was offered on June 11th, 2011. The price of the stock at the IPO date was of $12.00. According to NASDAQ.com, the money that was raised on the IPO was $187.2 million dollars, with 5 million dollars in expenses. After the underwriting cost eliminated they approximately raised171.0 million. After the IPO...

1. Estimate Southwest’s expected future cash flows for each Blended Winglet per aircraft, not the total of the Winglet Projects for all Southwest aircrafts or airplanes. Each Blended Winglet has a 20 year life. 2. Calculate the NPV, the IRR, and Payback for each Blend Winglet. 10% discount rate and $0.8 per gallon. 3. Recalculate the NPV, the IRR, and Payback for each Blend Winglet. 15% discount and $2.4 per gallon. 4....

Southwest in Baltimore case questions: Issue at Hand: Baltimore is one of the eight mega stations for Southwest Airlines. The airline plans to expand operations there, rapidly. But the operational performance at Baltimore station is lagging behind the system-wide average of the airline. The challenge is to overcome this impediment so that the station can accommodate additional growth as planned. 1. How does Southwest airlines (SWA) compete? What are its advantages to other airlines?...

INDIGO IndiGo is a private, carrier based in Gurgaon, Haryana, India. The airline started operations in August 2006 and currently holds the largest market share with 24.9 per cent in India. Ranking 11th among the 25 biggest low-cost airlines in the survey done by the CAPA (Centre for Asia Pacific Aviation) Indigo emerged as one of the largest low-cost airlines. Its capacity increased 34.6 per cent ; IndiGo and Indonesia's Lion Air's capacity growth is the second highest among all low-cost...

AIRLINES UNIFORM A CONCEPTUAL CLOTHING In this age of modern globalisation, each and every part of the world is officious of selling and promoting themselves for a better recognition and pleasant livelihood. The prime objective is now to look well so that one can sell well. Regarding this context, what could be a better example than “airlines uniforms”. People flying across the globe, busy in their world of business got to spend a definite time in their air travel. It is a great opportunity...

Question 1) Why was Southwest successful? The case stated that “since its first regular flight in June 1971, Southwest had compiled the most consistently profitable record in the world’s airline industry.” As I read through the case, I realized that Southwest had great business-level strategy by knowing who, what, why, and how questions. For example, Southwest knew that they are going to deal with a lot of business people who need to on-time for their business and also knew that by satisfying...

Airline Industry Introduction The global airline industry has always been an integral part of the world economy due to its major economic force for transportation, manufacture, technology and other sectors in modern society (Business Vibes, 2012). Development of worldwide aviation transportation has meant that the industry has been able to cover virtually every country in the world since 1905. The Airline industry now consists of over 2000 airlines operating more than...

Professor: Elena Vidal (EV) Moustafa Elkholy November 4th, 2014 BPL 5100 Case Write-ups (Southwest Airlines) 1. What do you see as the issues the company is facing? The distance between the employees (The managers and the top management) has been increased. Before the leadership change, the top management was very close to the employees. That change causes a radical change in the company’s culture. Southwest experienced an increase in the fuel and wages cost. Southwest...

Airline Industry Analysis Page 1 of 15 Memorandum Date: Subject: To: From: July 13, 2009 Airline Industry Analysis Dr. Matt Ford Adam Brown, Radmila Gogzheyan, Greg Huwel, Marie Meininger, Josh Riedel, Christina Ryan Introduction The following is an analysis of the airline industry. Using collected information and Porter’s “Five Forces” model, we will provide information about the attractiveness of the airline industry and provide a recommendation based on that information. Industry...

1 RESEARCH PAPER CUSTOMER PERCEPTIONS, EXPECTATIONS AND GAPS IN SERVICE QUALITY: AN EMPIRICAL STUDY OF CIVIL AVIATION INDUSTRY IN INDIA BY DR. MOHAMMED NAVED KHAN Senior Lecturer Department of Business Administration Faculty of Management Studies & Research Aligarh Muslim University Aligarh-202002 (UP) INDIA e-mail: mohdnavedkhan@gmail.com Ph: 0091571 2701184(R) Mobile : +919411800860 VIPPAN RAJ DUTT Doctoral Research Scholar (Corresponding author) Faculty of Management Studies and...

This paper briefly described what the airline industry included and the environment of the competitive market. Air transport has been a big industry. And the airline industry is consistent developing. After the crisis, although the airline industry has been hit , the industry is also one of the vital industries. The industry is facing the deman problem. When facing a growth in demand, airlines tend to respond more by means of increasing frequencies than by increasing aircraft...

 ASSIGNMENT Table of Contents 1. Executive summary 1.1 Introduction of company Vietnam Airlines is the national carrier of Vietnam, which was established in 1956 under the name Vietnam Civil Aviation. Vietnam Airlines offers excellent service, high quality products, relaxing atmosphere at competitive price to their customers. They also generate a hospitable, effective and dynamic working...

Southwest Airline in Baltimore Assignment Questions 1. How does Southwest Airline (SWA) compete? What are its advantages relative to other airlines? Draw an influence, i.e., cause-and-effect, diagram to explain the company’s competitive advantage. 2. The plane turnaround process requires coordination among twelve functional groups at SWA to service, in a brief period of time, an incoming plane and match it up with its new passengers and baggage for a prompt departure. Please evaluate the...

Claremont Colleges Scholarship @ Claremont CMC Senior Theses CMC Student Scholarship 2010 Airline Bankruptcy: The Determining Factors Leading to an Airline's Decline Jason Tolkin Claremont McKenna College Recommended Citation Tolkin, Jason, "Airline Bankruptcy: The Determining Factors Leading to an Airline's Decline" (2010). CMC Senior Theses. Paper 88. http://scholarship.claremont.edu/cmc_theses/88 This Open Access Senior Thesis is brought to you by Scholarship@Claremont. It...

EXECUTIVE SUMMARY This report provides an examinaion of the current structure, performance, stragergy and management of Delta Airlines, along with an industry analysis of the airline industry. The report uses current and past financial and statistical data for the company along with other up to date material to determine Delta's current market position and future potential. The report finds that Delta Airlines has successfully emerged from its bankruptcy in 2005 to report successful...

This is the historic background of an American Airline company called the Southwest Airlines Co. based in Dallas which still exists and operates with great success between 57 cities in 26 states of the US, by over 300 airplanes , providing primarily short-haul, high frequency, point to point, low fare service . Through this essay we will see an analysis of the company's advantages and disadvantages through a SWOT Analysis. We will try to localize the problems of the company at the time and in...

The elasticity of demand is based purely on current market conditions, the customer's purpose for travel, and available substitutes. While sitting in Atlanta's Hartsfield International Airport, one cannot help but to notice and feel an overwhelming dominant presence of one particular airline. Delta as we know it today, traces its roots way back to 1924. Huff Daland Dusters was founded as the world's first aerial crop dusting organization. In 1928 the company became Delta Air Service, and the...

KFA was an airline for people with a taste for luxury. While its astronomical fares pushed it out of the bounds of the country's biggest consumer section - the middle class - the airline's in-flight service standards were set too high to maintain for a long time . Fliers were treated to expensive wine, quality food and best entertainment facilities even on domestic, short distance flights. The airline staff, till the time they got their salaries, were among the best paid in the...

Introduction Emirates Airlines started its journey in 1985 with very few resources to carry out its operation but as a result of continuously improving efforts and fast growth, Emirates Airlines has been in the sky for more than 24 years. Being the largest carrier in the UAE, also extending its hands into KSA the Emirates Airlines has been ranked as the largest carrier in Middle East and was reported in 2008 to be the 7th largest in the world on the basis of International passenger traffic. It...

ABSTARCT: Fraud is defined as "any action, which deprives a carrier of the reveneu to which it is entitled, undertaken without the carrier's knowledge or consent." by IATA (International Air Trasportation Association) and the cost of fraud to the commercial aviation industry is estimated around 1,5 billion USD every year. This estimation comes from IATA Fraud Prevention Group's (FPSG) The Annual Fraud Loss Survey among airlines. Airline industry is a labor intensive service sector as much as...

Business Report Airline 6-------Airline business simulation game Report of the Ho’s Airline Business Report Airline 6-------Airline business simulation game Introduction Business plan Our company is called the HO Airline Company and we set ‘HO’ as our IATA code. The business plan of our company is as follows: Network: International and Domestic (both long and short haul) Aircraft Seating: Standard On board Catering: Standard Main Source of Income: Cargo and Passengers Cabin for both...

Airline Alliances an Analysis Introduction: Liberalisation of the Airline Market now allows carriers to engage in alliances to form more powerful synergy’s and capture a larger share of the market. Since the introduction of The Airline Deregulation Act in 1978 in North America and similar acts worldwide the aviation industry has become one of the fastest growing industries. The main objective of this was to allow the market place to influence the development of airlines. The main development...

Meagan Young Chapter 10 I believe that Lorenzo’s confrontation with Continental’s unions could have been conducted a different way. They could simply listen to each other’s viewpoint and not interrupt with one another is speaking. This way each other can hear their viewpoint and maybe understand one another better. If Lorenzo would have listened to what his employees were trying to say, he may have gotten ideas from them and used them for his company. Both these companies...

An Economic Analysis of the Airline Industry The history of the modern United States airline industry can be traced to the Boeing Company’s introduction of the 707 jet model in 1952 (The Airline Monitor, 2005). The earliest airline companies actually formed in the days of the propeller-driven craft when passenger capacity was limited to relatively small airplanes. Shortly after the successful introduction of Boeing’s 707, passenger traffic increased to the point that trains and ships...

The Airline Industry Annise Hawkins Strayer University ECO 550 Dr. Youngblood January 28, 2012 According to First Research (2010), the main products or service in the industry is air transportation. This includes the scheduled or unscheduled transportation of passengers, mail or cargo. The bulk of the revenues in the industry (estimated by first research (2010) to be 70% of total revenues) come from the scheduled transportation of passengers. Cargo and express mail contribute...

Executive Summary Porter Airlines, a short-haul commercial airliner established in 2002, have enjoyed significant and steady growth since inception. The concern now is to devise a solution that will allow Porter to continue its controlled expansion strategy, as it has been so successful and integral to the growth of the company over the past several years. Situation Analysis Porter Airlines operates in a fiercely competitive airline industry, where competitors compete based on price, service,...

case case Continental Airlines: One Company’s Flight to Success In the last decade, Continental Airlines has had a spotty track record. The airline twice filed for bankruptcy, realized diminished performance culminating in a $613 million loss in 1994, and was ranked dead last in industry indicators such as on-time performance among the major carriers. During these years, employees at Continental had undergone several series of layoffs and withstood both wage cuts and delayed wage increases...

Ahmad Obaid ID: 200921074 Karishma Khan ID: 200921075 Nashmia Rashid ID: 200921078 Abdulla Barahim ID: 200921080 Airline Operations, Semester 2, 2010/11 For: Dr. Baba Yerra Due Date: 30 May 2011 Topic: Research Project Title: Comparative Study and Analysis of FAR and CAR regulations Table of Contents 1. Introduction | 3 | 2. Methodology | 4 | 3. Findings | 5 | 3.1. Operations Specifications | 5 | 3.2. Airline Organization: Required Management Positions |...

 RESEARCH QUESTION Will kingfisher airlines be able to recover from the present debt crisis using the current financial strategies? CONTENTS CONTENT’S PAGE………………………………………… 1 BACKGROUND……………………………………………. 2 INTRODUCTION ………………………………………….. 2 SYLLABUS AREA COVERED……………………………. 3 FINDINGS……………………..……………………………. 3 SWOT ANALYSIS…………………………………………. 4 & 5 CURRENT RATIO ANALYSIS……………………………. 6 & 7 GPM- RATIO……………………………………………….. 8 NPM-RATIO...

EXECUTIVE SUMMARY Indian Airlines is the oldest carrier in the domestic aviation industry. It has been the main stay for domestic air travel in India for more than 45 years. With the arrival of other private airlines, its interests have been hurt, but it is continuing it’s quest to be the leader in this industry. During the research, the main objectives of the study have been: a)To understand the perception of travellers towards Indian Airlines. b)Also to apprehend the perceptions of...

9-803-133 REV: MARCH 11, 2003 JAMES L. HESKETT Southwest Airlines 2002: An Industry Under Siege Amid Crippled Rivals, Southwest Again Tries To Spread Its Wings; Low-Fare Airline Maintains Service, Mulls Expansion In Risky Bid for Traffic — Front Page Headline, The Wall Street Journal, October 11, 2001 The Age of “Wal-Mart” Airlines Crunches the Biggest Carriers; Low-Cost Rivals Win Converts As Business Travelers Seek Alternatives to Lofty Fares — Front Page Headline, The Wall Street...

An Airbus A380 plane operated by Singapore Airlines was forced to make an emergency landing in Azerbaijan due to loss of cabin pressure. The plane was flying from London to Singapore and had 467 passengers and 27 crew members on board. The airline said that oxygen masks were deployed and the aircraft landed "uneventfully" at the Baku airport. It said that none of the passengers or crew was injured and that it was investigating what caused the problem. Nathan Phelps, an electrical supervisor...

Continental Airlines Memo To: Lawrence Kellner From: Date: Re: The purpose of this memorandum is to address the profitability issues at Continental Airlines and to estimate the costs for 2009 to forecast the future outlook of the company. To address these issues, I used regression analysis to observe what effect the 11% reduction in flying capacity would have on the firm’s future operating costs. I also used the results from the regression analysis to verify the costs that, if...

Table of contents: I. Introduction II. Company’s Background III. Company’s Memorandum IV. Strategic Analysis:  Mission, Vision and Values  Marketing strategy, Aims and Objectives  SWOT Analysis  Market Research V. Communication Campaign VI. Recommendations VII. Conclusion VIII. Learning Experience IX. Thanks X. References XI. Appendix I. Introduction: Marketing management is the act of choosing and targeting different markets and creating good relationships with them,...

|西南航空公司的案例研究：歷史與分析 | | |Uploaded by avalon on Aug 4, 2005 上傳阿瓦朗上2005年8月4日 | | |[pic] | |SouthWest Airlines Case Study 西南航空公司為例 | |Executive Summary...

- Choose a current marketing campaign in any industry. - Study the campaign and analyze the use of the marketing mix in the said campaign. - Give a critical review of the effectiveness of the communication and any recommendations on how it could be improved. Introduction Malaysia Airline started on 12 October 1937. On 2nd April 1947, Malaysia Airlines took its first commercial flight as national airline. Malaysia Airlines changed it name to Malaysian Airlines Limited...

Case Study Southwest Airlines Course: Services Marketing 3rd Term Southwest Airlines (SWA) began services in 1971. In 1972, court order no charter flight beyond Texas in order to make up for the lost revenue they were forced to sell aircrafts and keep just the ones needed to continue business and operate scheduled services. Schedule could be kept if the turning time of a plain was low enough (10 minutes). Nevertheless, Dallas-based SWA achieved 40 consecutive years of profitability and...

7. Introduce the firm: a. who is the firm? Iberia Airlines i. whom does it serve? In 1944, the civil Aviation Conference was held in Chacigo, where fifty two states siged an International Convention that established the basic principles for the functioning of the air market: each country could negotiate bilateral agreements with other countries in order to regulate the market conditions that would govern air traffic. Before the 1980’s, the planning system used was basically “ point to...

Malaysia Airline should reduce the price of ticket to attract more passengers. Although the profit will be reduce, but the increase of the number of passengers will cover it back. In long term, it will bring more benefit to the company. Malaysia Airline also needs to have more promotion to attract the low income of passengers. For example, promote special ticket for a group of students or for family to travel during the school holiday. This is because during holiday, many of the students and...

Profile: Emirates Airlines was established in 25th October, 1985. Presently Emirates Airlines has 142 fleets aircrafts and destinations over more than 102 countries worldwide. Recently it made an order for aircrafts worth $ 27 Billion for 45 Airbuses A380, in this way cit become the world’s largest purchaser of Airbus’s super-jumbo. (Regarding Emirates) Emirates Airlines is very fast growing airlines. Emirates have 5th number over the world in profitability. Emirates earned profit on March...

CHAPTER 1 THE PROBLEM AND ITS BACKGROUND I. INTRODUCTION Nowadays, flying through sky is a common mode of transportation to get fastest way to reach your destination. In the Philippines, a third world country, have a numerous airlines providing air travel service. Ensure the passenger safety which include in the ticket we had paid off. Aviations safety tackles all preventive measure in danger or risk inboard or even inside the airport. The airline must ensure it to the passengers, in order...

CASE 3: STRATEGIC CHOICES AT THE SINGAPORE AIRLINES GROUP Strategic Management and strategic Competitiveness Productivity Enhancement 1) Deployment of Technology 2) Total Involvement 3) Incentives The External Environment A) General Environment 1) Demographic • Malaysian Airlines (regional competitor), which is geographically closed to Singapore, were imitating SIA’s strategy (threats) 2) Economic • Global financial crisis – reduced...

Southwest Airlines Tracy D. Braswell Benedictine University The domestic airline industry is emerging from its lost decade. Carriers suffered two recessionary swoons (one due to September 11) and a fivefold jump in fuel prices causing fifteen carriers to go bust. As frequent fliers know too well the salvation for most airlines has been to stick passengers with fees, reservation changes, bags, food, movie and headset to name a few. None of it, however, went to Southwest Airlines two and...

Strengths Cost leadership While the other airlines in the industry purchased rivals, flew different models of planes and tried to offer costly services, Indigo stuck to single model planes with a reputation of being a no frills airline. Indigo has stuck to operating the world’s largest selling single-aisle aircraft, the Airbus A320. This has helped the airlines to not just survive the economic slump in the industry but infact to post profits year-on-year end. Capacity utilization of...

SOUTHWEST AIRLINES Southwest Airlines Co. is a major U.S. airline and the world's largest low-cost carrier, headquartered in Dallas, Texas. It was established in 1967 that operates Southwest Airlines and AirTran Airways to fly among three major Texas cities – Dallas, Houston and San Antonio. It is the biggest operator of the Boeing 737 in the world. Flight distances ranged from 190 to 250 miles and flight time were about 45 minutes. Today Southwest operates nearly 400 Boeing 737 aircraft to 59...

Introduction Singapore Airlines (SIA) has developed into one of the most respected travel brands around the world. Its mission statement: "Singapore Airlines is a global company dedicated to providing air transportation services of the highest quality and to maximizing returns for the benefit of its shareholders and employees". Singapore Airlines has grown from a regional airline into one of the world's leading carriers. They have a young, efficient fleet, an educated staff attuned to quality,...

Question: 01 Name at least two things that Southwest is doing efficiently. Name at least two things that Southwest is doing effectively. In what ways do efficiency and effectiveness support each other at Southwest? In what ways do they contradict each other? Ans. Southwest Airlines is one of the important Airline of USA. Southwest Airlines may only rank 317 on the Fortune 500 List but the company ranks highly on most publications’ Most Admired Companies lists. Efficiency means using...

Southwest Airlines - Effective employee relations program/ Career development Southwest Airlines Southwest is a major player in the airline industry, which employs nearly 35,000 individuals. According to an article, (Hollis, 2003), Southwest Airlines has taken a different approach to building interactively relationships with the company, with employees, and with its customers to ensure the success of the business. As a result, Southwest has sustained an enhanced growth and profitability when...

Sin Ho Man 20052982 MGMT 3110 L1 Case Report: Southwest Airlines What is SWA’s competitive strategy? What does it take to execute the competitive strategy? The SWA has adopted ‘Cost Leadership’ as its competitive advantage. And it has achieved low cost through numerous ways. To commence with, the Southwest workforce routinely turn around an aircraft in only 15 minutes and its gates are manned by a single agent and have a ground crew of six or fewer, which are much lower than other...

Southwest Airlines in 2010: Culture, Values, and Operating Practices Assignment Questions 1. Is there anything that you find particularly impressive about Southwest Airlines? 2. What grade would you give Southwest management for the job it has done in crafting the company’s strategy? What is it that you like or dislike about the strategy? Does Southwest have a winning strategy? 3. What are the key policies, procedures, operating practices, and core values underlying Southwest’s efforts to...

SOUTHWESTERN AIRLINES EXECUTIVE SUMMARY Southwest Airlines is a company engaged in the operation of low cost. Since 1971 this has been the main competitive advantage of this company mainly because of its large efficiency processes and adaptability, allowing it to stay for many years as a pioneer in the low cost operation. This company has developed an incredible environment where employees feel in their second home and family. This is such a great competition that employees are willing...

Southwest Airlines Southwest Airlines has long been one of the stand-out performers in the U.S. airline industry. It is famous for its low fares which are often some 30% lower than those of its major rivals. These are balanced by an even lower course structure, enabling it to record superior profitability even in bad years such as 2002, when the industry faced slumping demand in the wake of the September 11 terrorist attacks. Indeed, from 2001 to 2005, quite possibly the worst 4 years in...

Southwest Airlines in 2010 : Culture, Values, and Operating Practices Corporate Business Strategy Group Assignment Domeniko Wikarda | Endah Widiastuti | Haris Suhendra | Marisa Karsen | Pramita Wardani 1 Table of Contents:  The Journey of Southwest Airlines  Business Strategic Analysis  Recommendations 2 The Journey of Southwest Airlines in 2010 : 3 Southwest Airlines Is a low-cost/lowfare airline. • Their concept is attract passengers by flying convenient schedules,...

On October 24, 1978, President Carter signed into law the Airline Deregulation Act. The purpose of the law was to effectively get the federal government out of the airline business. By allowing the airlines to compete for their customers' travel dollars, was the thinking, that fares would drop and an increased number of routes would spring up. Expected Results The results of airline deregulation speak for themselves. Since the government got out of the airline business, not only has...

October 4, 2013  Southwest Airlines Every business has a CEO who deals with the everyday lifestyle of being the boss. Have you ever wondered how many people who work as the CEO of a company because it was always something they wanted to do? For those of you who said yes, think again. The CEO of Southwest Airlines, Gary Kelly, never had aspirations of being a CEO to a company as large as Southwest Airlines. There are a few founding principles: keep costs down through fast turn-around time...

English only July 2007 PRIVATIZATION AND RE-NATIONALIZATION OF MALAYSIA AIRLINES (Submitted by the ICAO Secretariat) 1. BACKGROUND Malaysia Airlines (MAS) was incorporated as Malaysia’s flag carrier in 1971 following the breakdown of Malaysia-Singapore Airlines partnership. Since then, MAS has continued to expand its network and fleet. By mid-1980s, MAS had a total of about 60 domestic and international destinations in its network and a fleet of over 35 aircraft. However, MAS’s...

Over the past years South Africans have been faced with disappoints regarding low cost air travelling, air travel was at one stage only for large income earners. South African Airways (SAA) was the recognized and deemed as the loyal carrier for air travelling passengers. Prior to 2006 there were three low cost airlines operating within the country, on 15 November 2006 funded by SAA the emerging of Mango airlines took place. Tickets sales for the airline were sold out for almost a month, the...

Continental airlines case The biggest challenge that the continental Airlines is grappling with is with regards to their operational efficiency. Their previous decision of oursourcing key functions like reservations, payroll and EDS were causing a delay in flow of information thus hindering data based decision making in the company. Most decision thus were being made not by what data said but by the “hunch” or “intuition” which often proved wrong. Lack of real time data, complex system of...

 Domestic Environment – Delta Airlines Business Theory August 15, 2013 Domestic Environment – Delta Airlines Delta Airlines has 70 years of experience and is part of the airline industry. The domestic environment of Delta Airlines is the United States. The airline has grown into one of the largest global airlines in the world. Each year they help over 160 million travelers in reaching their destinations ("Century of flight," 2013). Delta...

Table of content Executive summary 2 Introduction Purpose 3 Scope 3 Method 3 Assumption and limitation 3 Background 3 Product 5 Price 8 Promotion 10 Place 12 Conclusion 13 Reference 14 Executive Summary The purpose of this report is to present the business operating in the tourism sector and how the company segments its products and services in the market. Malaysia Airlines...

Selection of and Justification for Alternatives Competition There is no doubt the advent of readily-obtainable pricing and availability for airline travel via the internet has changed competition drastically. Not only are customers able to search and select flight times and destinations from each individual airline’s own website, but they now also have the ability to compare everything regarding the flights from plane types, durations, layovers, connecting flights, additional fees and fares...

Case Study: Continental Airline´s Tech Strategy Takes Off Continental Airline’s Tech Strategy Takes Off Amrita Ranchhod 152109103 Amrita Ranchhod Página 1 Case Study: Continental Airline´s Tech Strategy Takes Off Company profile Continental Airlines is the world’s fifth largest airline. Continental, together with Continental Express and Continental Connection, has more than 2,750 daily departures throughout the Americas, Europe and Asia, serving 133 domestic and 132...

This paper evaluates the key financial challenges facing organizations in Risk Management, Managing International Acquisitions, and Managing Working Capital simulations. Secondly, an evaluation of Southwest Airlines (SWA) management of working capital and the optimal financial strategies employed is presented. Also evaluated are the potential improvements in financial performance along with long-term and short-term strategies. Lastly, considered in this paper is whether a merger or...

Introduction: Southwest Airlines is based in Dallas, Texas and is the fourth largest airliner in the United States. The company was co-founded by Rollin King and Herb Kelleher on March 15, 1967, initially named Air Southwest until changing the name to Southwest Airlines in early 1971. King and Kelleher wanted a low-cost/low-fare airline that would shuttle passengers between Dallas, Houston, and San Antonio, Texas. The company now operates 537 Boeing 737 aircrafts and provides service to 64...

Strategy Content Issue 1: SWA’s decision to acquire AirTran poses many obstacles for SWA’s sales strategy. The acquisition will threaten the pricing structure of SWA. It will give them the opportunity to raise its fair, as there is less competition in the Northeast (where AirTran serves) and major airlines have paired off leaving only five major players (Huffington post, 2010). Further promoting a fare increase is SWA’s refusal to charge for baggage. Although, this is a great sales tactic,...

Strategic Issues in the Airline Industry and the Role of Singapore Intl. Airlines The Economic and Strategic Issues of Airlines in a Regulated World Airline is a highly regulated industry in every country. Domestic air-routes are preserved for the domestic airlines only. This regulatory constraint effects success of an airline a lot. In the scenario, technological advancement in the airline industry can not provide desired benefits to the airline company because it can not compete...