Product Market Structure

Topics: Manufacturing, Electricity, Brand Pages: 6 (1466 words) Published: April 27, 2013
GFC Fans is one of the largest manufacturers of quality electric fans in Pakistan.  GFC, under the leadership of Mr. Mohammad Ilyas, its CEO, has also been the pioneer in the expert of electric fans from Pakistan. Starting with its first commercial export in 1993, with a modest quantity & value, GFC is now exporting its products to the tune of US$ 12 million annually to more than 30 countries in the World. GFC fans became an instant success due to their quality and durability in the entire markets share these were introduced including countries in Asia, Middle East, and Africa & Europe.  GFC became the first electric fan manufacturing company to win Export Trophy Award in Pakistan. Now, GFC has won its 12th Export Trophy Award. GFC also became the first ever company in Pakistan that is certified by UL (Underwriter Laboratories, USA) to export fans in USA and Canada. It is also the first fan manufacturing company to be awarded BRAND OF YEAR AWARD in 2007.  GFC is also the pioneer in introducing latest technologies in fan manufacturing industry in Pakistan. The Plant & Machinery installed in GFC are at per those installed in manufacturing industries in technologically advanced countries like china, Taiwan, Vietnam etc.  Keeping in mind the acute power shortage in Pakistan and other developing countries where GFC Fans are sold, GFC has been concentrating on the production of energy saving fans for the last twenty years. Special raw material for energy saving fans being used include electrical copper wire (produced at GFC’s own Wire Drawing Plant since 1987), high quality ball bearings fan blades made on most modern plants/machinery with highly qualified labor force.  The un-precedent success GFC have achieved during the last 30 years is being recognized as best quality fan manufacturer not only in Pakistan but also in Kingdome of Saudi Arabia, Sudan, Yemen, Senegal, Djibouti, Bangladesh, Iraq, UAE, Cameroon and many other countries. The GFC brand is also registered in many countries. GFC can take pride by the fact that many Chines Manufacturers are now copying these models originally introduced by us like ‘Nabeel’’ Model. Models like the Nabeel Model have received such international recognition, that now other companies use the model name to market their copies. GFC fans are designed manufactured to give heavy duty service and long time performance and meet customers need in hot and humid climatic conditions not only in Pakistan but also for many other countries. Due to their service, high quality long life in difficult environments, GFC have become Popular in a very short time.  In spite of achieving such phenomenal success, GFC’s organization culture led by its directors, stresses on meeting new challenges and reaching new heights.  The Directors of GFC Fans are highly qualified and motivated to lead the company. Mr. Mohammad Ilyas, the CEO, in an electrical engineer who graduated in 1968, having 43 years of work experience of not only working in the Pakistani manufacturing sector but also periodically getting trained and educated in Germany and USA.  VISION STATEMENT

We believe that we have a unique product which has been developed by GFC and no other country manufactures a pedestal fan like ours. This product is most useful in the hot tropical humid climates. We want to mark this product throughout the world and we foresee this product to dominate the entire International market. We want to set up an excellent after-sales-service and spare parts supply service to each and every country. We also want to set up home service centers throughout the world. We believe that within 10 years we can achieve an export target of US Dollars 40 Million. MISSION STATEMENT

The Mission of G.F.C Fans is to produce such quality products which provide entire satisfaction to our customers over the world. PRODUCT MARKET STRUCTURE
The Generic market of GFC fans includes electric and gas appliances. At the product...

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