Manufacturing Strategy Comparison between four of the key players in the UK manufacturing industry.

Topics: Manufacturing, Industry, Rolls-Royce Pages: 8 (2612 words) Published: March 29, 2014


Manufacturing Strategy Comparison between four of the key players in the UK manufacturing industry. Jan13, 2014

Abstract
The manufacturing industry plays a central part in many different sectors of the global industry. Manufacturing use a variety of tools and machinery, and involves a range of manual tasks carried out by people as well as high-tech activities performed by machines to produce goods. Due to several changes that have affected the manufacturing sector in the last decades many manufacturing companies has adopted new manufacturing strategies in order to face the new challenges in the market. This paper shows an analytical comparison of the manufacturing strategies between four of the key players in the UK manufacturing industry which are JCB (heavy equipment industry), Jaguar Land Rover (Luxury SUV cars industry), Walkers (Snack industry) and Rolls Royce (Aerospace industry). This paper highlights the strategies of each company in the different sections of the organization such as product features, supply, layouts, equipment, workforce, quality system, sustainability practices and key performance indicators and summarize the main trends affecting the operations of each organization.

Contents

Introduction

The global manufacturing industry produces goods using labour, tools and machinery, and involves a spectrum of manual tasks carried out by people as well as other high-tech activities performed by machines and computers. The manufacturing sector has faced several challenges in recent decades due to different factors such as technological developments, new social requirements, political regulations and fluctuation in the market demands. In order to understand the different strategies that manufacturing companies have adopted to be successful in the current market, it had been evaluated and compared four companies that are part of the UK manufacturing industry. The following document aims to show the analytical comparison between JCB Rochester facility, Jaguar Land Rover Solihull facility, Walkers Leicester facility and Rolls Royce Hucknal facility, this document highlights the different management skills that the companies are using to optimise their business performance depending upon their product manufacturing strategies and the stage in the product market lifecycle of their principal products. It has been evaluated the manufacturing strategies of each company consider the following criteria: The major products, volumes and varieties

The main competitors
The core strengths (competencies) against the competitor’s major strengths Manufacturing strategy (supply, layouts, equipment, workforce, quality system, sustainability practices and KPI’s) The main trends that are currently affecting each organisation

All the information referenced as [C], refers to Confidential Information of the Company that was obtained during the visits to the different companies evaluated in this documents.

Companies overview

JCB, Rocester site.
JCB Rocester is the largest private UK Company and world’s top three manufacturers of construction equipment. This facility was founded on 1945 by Joseph Cyril Bamford, JCB manufactures machines for Construction, Agriculture and Industry sector [1], this plant employs around 2,000 people in their 71 acres of space and has approximately 700 suppliers [C].

Jaguar Land Rover, Solihull site.
Jaguar Land Rover Solihull facility was founded on 1948 by sir William Lyons and William Walmsley and currently owned by Tata Motors, leader Luxury brand for SUV [2]. Solihull facility manufactures traditional off road/ 4 X 4 luxury vehicles. This plant employs around 6,000 people in their 300 acres of space [C].

PepsiCo – Walkers, Leicester site.
Walkers Leicester facility was founded on 1948 by Henry Walker, UK’s number one food brand and is worth approximately £532 million, focus on the snack sector...

References: [1] Construction Machinery | Agricultural Machinery | JCB UK. 2014 [ONLINE] Available at: http://www.jcb.co.uk/.
[2] The land rover story | Land Rover UK
(2009).
[9] InterRegs - Mobile Construction Equipment Standards and Regulations. 2014. [ONLINE] Available at: http://www.interregs.com/services.php?id=MCE.
[10] The Noise Emission in the Environment by Equipment for use Outdoors Regulations 2001
[13] Odd&new: Rolls-Royce GLOBAL COMPETITIVENESS. 2014. [ONLINE] Available at: http://selebriz.blogspot.co.uk/2010/11/rolls-royce-global-competitiveness.html.
[14] Internal and external analysis of Walkers crisps
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