Kia Soul Commercial Analysis

Topics: Automobile, Kia Motors, Kia Venga Pages: 3 (1019 words) Published: November 6, 2012
In 2010 Kia Motors released a commercial that took a unique approach to the typical automobile advertisement. The commercial used popular things like music, fashion, and technology to show that their car is better than all the rest. The commercial showcases many features that appeal to several different age groups. The commercial starts out with two hamsters walking out of a building to meet another hamster. They are all dressed in loose fit clothing, basketball jerseys, and sweatshirts. It jumps to a scene of city buildings and a street sign saying Hamsterdam one way. In the background there is music playing the song: “The Choice is yours” by the Black Sheep. One of the hamsters starts rapping the lyrics of the song in a music store like what you would see in a rap music video. The three hamsters start walking and rapping through the city streets and pass a few hamster-wheels, with hamsters on them, not going anywhere. As they are walking along the streets they come across the Kia Soul. The hamster that was rapping continues to sing, as the songs chorus is saying, “You can deal with this or you can deal with that…” the rapping hamster points to the Kia Soul and then to some toaster passing by with other hamsters driving it. Then the hamsters get into the Soul and start driving it through the city streets. As the Soul rolls along, they pass by a barber shop with two lady hamsters standing outside of it. The lady hamsters stop and stare at the car, lowering their sunglasses to get a better look at the Soul and the hamsters driving it. They also pass by three hamsters playing basketball. Then the car stops at a car wash and two hamsters run by in a cardboard box in the shape of a car. As the hamsters start to drive again, you get a look at some of the interior of the car. The sleek black apulstery is shown along with red LED lights around the front speakers that pulse to the beat of the music. Then some edgy views of the Kia Soul are shown, highlighting the name...
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