Topics: Manufacturing, Baker, Pricing Pages: 2 (735 words) Published: September 10, 2014

Gardenia Philippines

Distribution Analysis
By Jr Bardz

A Brief Background of Gardenia’s History

Gardenia’s roots go back to Singapore where, in 1978, it began as a humble in-store bakery. Increasing demand led to the opening of Gardenias first-commercial bakery at Pandan Loop in March 1983. Gardenia has since been the market leader in Singapore and has expanded its operations in Asia to countries such as Malaysia and Thailand with the latest in the Gardenia chain of bakeries here in the Philippines. It all began in 1997, QAF Limited through Gardenia International Pte. Ltd. established Gardenia Bakeries Philippines Inc. and started construction of its bakery plant in Laguna International Industrial Park (LIIP), Biñan, Laguna. Gardenia Philippines started its operations in 1998 with the state-of-the-art bread factory rated as one of the most modern large scale bread manufacturing facility in the country. Its major, highly-automated equipment come from the best bakery equipment suppliers from Germany, Holland, UK and USA making it the leading manufacturing company in the Philippines. Over the years, Gardenia has gained wide acceptance and is now considered as the most widely distributed loaf brand, reaching many parts of the country. (Source: Gardenia Bakeries Phil’s.)

Product Distribution

Gardenia became so competitive with its unmatched distribution strategy implemented throughout its network of distribution here in the Philippines. The key advantage is that they make sure that the products are fresh when it reaches the market. Delivery vans leave the manufacturing plant as soon as the products are out and bring them to specific locations where they are sold. Gardenia is using the Roll-On-Roll-Off (RO-RO) shipping network system. Gardenia delivers bread every day, seven days a week, to ensure that consumer get the most fresh bread that they could consume. All unsold bread item will be take out and replaced with newly baked ones during every...
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